Latest Articles

Geofencing Guide for 2021

At first glance, it seems pretty self-explanatory: geofencing is about creating virtual geographic fences around physical locations for more targeted mobile advertising. Dig deeper, though, and you’ll find that geofencing is far more sophisticated and even more rewarding. It allows brands to understand how their customers behave in the physical world, how often they visit the neighborhoods where their stores are located, and how long they stay in those areas.

Direct Mail vs Geofencing

Direct mail is a tried and true advertising method that continues to generate a strong return on investment. When combined with geofencing, direct mail advertising can have an even higher rate of success. This strategic method of advertising allows businesses a better opportunity to get their brand in front of their ideal consumer directly. Are you ready to start enhancing your direct mail marketing strategy with geofencing? Here's what you need to know.

The Healthy Boro is Transforming the Triad One Shake at a Time

Transformation Starts Within Allen Sainato and his wife Lauren started The Healthy Boro after Allen recognized within himself that he needed to make some lifestyle changes. In 2010, Allen was over 250 pounds and began to use Herbalife to help get his health and wellness on track. After consistent usage of the products, he lost 70 pounds.

Why Foot Traffic Still Matters in Retail

It’s a digital age, but retail foot traffic isn’t going anywhere. Although e-commerce sales continue to increase, customers still love shopping in person.

What is Location Based Advertising?

The advertiser’s field guide to Location-Based Advertising. What it is, how it works, and why it matters for your business.

We are Sykes Marketing Group

We Are Sykes Marketing Group, Formerly IsaiahONE Media. New name. The same commitment to our clients.

Start reaching customers you never knew you had.

Power your business with the latest in digital advertising technology. Book a call to set up a live demo today.

Thank you for registering
Oops! Something went wrong.