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Native Advertising
In a rich media world, where information moves faster, louder, and brighter than ever before, you need a strong native advertising strategy. SMG's team of experts are here to help.
What is Native Advertising?
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It allows your brand to fit into - and not disrupt - the audience experience. Thoughtful ads and messaging blend seamlessly with content the user is already engaged with, allowing them to become more informed about your product/brand, before ever visiting your website.
Build Trust
Deliver a better ad experience using native in Basis that is relevant, appealing, and not disruptive to the digital-savvy consumer.
Increased Engagment
Share brand stories within relevant content and articles to drive more attention and brand lift than traditional tactics.
Precise Targeting
Combine native ads with advanced targeting capabilities, such as contextual, cross-device and retargeting, to achieve relevance and scale.
Increase Operational Efficiencies
Go-to-market quickly and cost-effectively, minimizing discrepancies and implementation time.
Give customers an experience
In-feed
Typically placed in article and content feeds to mimic the surrounding site design and provide an uninterrupted flow of information for the consumer.
Branded Content
Paid content from a brand that is published in the same format as full editorial on a publisher’s site, generally in conjunction with the publisher’s content teams.
Content Recommendation
Typically displayed alongside other editorial content, this format of native advertising can reach a wide audience in a cost-effective manner.
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Start advertising in channels your competition hasn't even heard of.
Featured Blog Posts
Articles & News
Read our latest articles on advertising, marketing, and business growth.
March 28, 2022
5
min read
What is Business Credit?
A company's ability to access cash and credit is critical to its survival. Business credit allows a company to borrow money that can then be used to purchase goods or services from other businesses or vendors. Essentially, your business’ credit score will determine the likelihood of repayment-- how trustworthy is your business?
Business Credit
March 28, 2022
5
min read
Business vs Personal Credit
Having a good business credit score is critical for any small business owner, just as it is for any individual. You should manage, maintain, and improve your business credit score in the same way you would your personal credit score. You may have different objectives for each of the two scores, but the ultimate goal is the same: to present yourself as a trustworthy, professional, and valuable individual.
Business Credit
March 28, 2022
3
min read
How to Improve Business Credit
Credit bureaus base their scores on complex statistical models, and there is no surefire way to improve one's credit score overnight. However, if your business credit score isn't as good as you'd like it to be, there are a number of steps you can take to try to improve it.
Business Credit